Favicons are the popular little icons that appear in your browser's URL navigation bar and tabs. Yeah, you know, those little images that grab your attention before you even have a chance to read the URL or name of the website in the browser bar. They are often overlooked by website owners as important but rarely by the person doing the browsing.
They are important because on return visits they reassure your customer that they have landed on the right page. They are also saved next to your URL's title when bookmarking a page, and by branding your website they make it easy for users to navigate back to your site among a list of competitor bookmarks - actually draws the users attention to your site at the most critical moment a sale is about to take place.
The bottom line is they help everything you are trying to do to increase sales and with branding, but in a very small, subtle way. They make your website look professional, are used more than you might think, and if you think for a minute, those little guys really are cool aren't they? One might might even say "they are worth its tiny little weight in gold!"
- Development of the favicon graphic
- Creation of the favicon in the multiple sizes necessary for display on a variety of devices
- Installation of favicon on website