What is SEO?

Let's start with a definition of SEO found on wikipedia.com.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

The initialism "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to find.

 

What we offer

We currently offer complete SEO and SES services both as full service SEO campaigns and as a la carte SEO services.

This SEO service and promotion includes each of the following features for one domain name:

1. We promote your home page to the top search engines as well as up to 50 other minor search engines.

2. We also promote you to the top search engine indexes. Indexes are used by the major search engines to verify their database of websites. It is very important to have your site listed in these indexes as they become a semi-permanent record for all sites listed in the major search engines.

3. We will do an extensive key word analysis of your type of business before making submissions. This analysis may help you to find a nichemarket that gets a lot of traffic. It will do this by telling you exactly how many times (world wide) particular key words are being searched. This information can make the difference between getting quality traffic to your website and having your website virtually unknown. The reports are posted online for your review and are printable for your permanent recording purposes.

4. Once the Key Word analysis is done, you will be asked to choose from the top-producing key words with which to promote your site. We will then focus our efforts on your top choice 1, choice 2, and choice 3.

5. We will then take a look at your website through the view of the top search engines of Google and Bing based on your choice key words. We will give recommendations of changes that can be made to your home page to make your site more "likeable" by the search engines. Each website is different, but usually following the recommended changes is highly advisable. We will work to make changes to the home page on an as needed basis for up to 2 hours. If more time is needed for the requested changes we will let you know at that time so that you can decide to have us complete the changes or not and allow you to purchase additional hours at our regular rates if necessary. 2 hours is usually enough time for this work, however, we will not know for sure until after we compare you to what the search engines see.

6. We will add required files to the root of your website directory such as Google xml sitemap, html sitemap, text sitemap, and robots.txt files so that search engines can effectively communicate with your website about files we want them to see and files we want them to ignore. We will submit the completed sitemap to Google and Bing.

7. After we have completed the purchased necessary changes to your site presence, we will submit your home page with the top three key words of choice as discovered in the analysis. We will also give you a detailed submission report when completed. (all available online) 

8. We will modify code on the site to enhance page load speeds and to enhance security on the site. We wll validate the code on the site to make is as error-free as possible in order to make the website easy to crawl for the search engines. Where appropriate, we will add schema.org microdata, otherwise known as rich snippets or structured data markup, to identify the content to the search engines.

9. We will create a Google Plus Page for the business to identfy the publisher of the site and give it more credibility with Google.

10. We will verify that the website is connected to at least one social network (Facebook, Twitter, Pinterest, etc)

11. After a thorough analysis of your website SEO needs, we may make additional recommendations regarding other actions that may improve your SEO rankings. These may include landing pages, blogs, forums, pay-per-click campaigns, social network marketing or advertising, local optimization, and more depending on the subject or your website, your industry, or your marketing goals.

12. A detailed analysis will be performed concerning how many sites are linking to your website as compared to your competitors. It is important to understand that search engines such as Google and Bing give much higher relevance to sites that are being linked to from other high ranking sites in their system. We will give you a detailed analysis of how many links your competitors have that may be helping them to get a top placement. The higher the rank of a site linking to your website the higher and more attention Google and Bing may be willing to give your website. We will also give you a detailed analysis of what the possibilities are of breaking through on particular key words. This will help us to focus our attention on key words with which you may be able to find a niche market. Once we have your niche market in sight, we will help you with a serious link building campaign. 13. We will give you a detailed report of your current search engine status and keep you up to date on a monthy basis.

Please call 1-800-754-6912 to get started today, or purchase one of our SEO services.

Before Purchasing, please note the following terms:

We offer no guarantee whatsoever of what type of search engine placement any of these packages might help you to achieve. We will only gurantee to accomplish the work as outlined above in a reasonable amount of time. Because of some search engine restrictions, measurable results may take as long as 6 months to show up. We cannot guarantee placement on any particular search engine. Search engines have many restrictions about website submissions. We utilize a conservative, yet detailed approach when submitting to the search engines. This approach usually prevents violating over-submission policies and keeps search engines happy. However we have not expressed any warranties or guarantees of any kind concerning these packages and cannot be held responsible for any occurrence that might take place whether positive or negative.

SEO Campaign (down payment)

SEO Campaign (down payment)

SEOCAMPAIGN
BONUS!  If your website is not currently mobile-compliant according to Google standards (i.e. the site is no…
$900.00 $800.00

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SEO Starter Pack

SEO Starter Pack

SEOSTARTER
SEO STARTER PAK Includes professional Home Page Optimization, creating specialized Sitemaps and Robots that communi…
$625.00

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SEO Pack 2

SEO Pack 2

SEOPACK2
Take the next step in your SEO campaign. When we have completed the SEO Starter Pack and you are ready to continue wi…
$1,284.50 $749.95

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Extensive Analytics Bundle

Extensive Analytics Bundle

ANALYTICSBUNDLE
We will enroll your company in and install 3 powerful analytics tools on your website: Google Analytics, Bing Webmast…
$250.00

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Server and Security Optimization Bundle

Server and Security Optimization Bundle

SEOSECURITYBUNDLE
All 6 important security checks and fixes: URL Canonicalization IP Canonicalization XSS Protectio…
$209.70 $149.95

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Speed Optimization Bundle

Speed Optimization Bundle

SEOSPEEDOPTBUNDLE
All 9 important speed optimization services: HTML Compression Page Caching Image Caching (Image E…
$374.80 $299.95

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Home Page Optimization (SEO)

Home Page Optimization (SEO)

SEOHOMEPGOPT
HOME PAGE OPTIMIZATION: We will professionally optimize your home page for the best Search Engine exposure possib…
$250.00

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Sitemap & Robots (SEO)

Sitemap & Robots (SEO)

SEOSITEMAPROBOTS
SITEMAP & ROBOTS We will create a sitemap file that will communicate correctly with the search engine spiders…
$150.00

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Robots & Sitemap Submission (SEO)

Robots & Sitemap Submission (SEO)

SEOMAPSUBMITROBO
SITEMAP & ROBOTS Sitemaps are an easy way for you to inform search engines about pages on your site that are …
$99.00

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Search Engine Submission (SES) (SEO)

Search Engine Submission (SES) (SEO)

SEOSES
SEARCH ENGINE SUBMISSION 100+ Submitting your website to GOOGLE and Bing is likely to be the most important submi…
$150.00

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Favicon

Favicon

SEOFAVICON
Favicons are the popular little icons that appear in your browser's URL navigation bar and tabs. Yeah, you know, …
$125.00

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Google Analytics

Google Analytics

GOOGLEANALYTICS
GOOGLE ANALYTICS - We will enroll your company and website with Google Web Master tools and set up your analytics in …
$150.00

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Bing Webmaster Tools Analytics

Bing Webmaster Tools Analytics

BINGWEBMASTERTOOLS
BING WEBMASTER TOOLS - Will will enroll your company and website with Bing Webmaster Tools (Bing/Yahoo analytics from…
$150.00

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StatCounter Analytics

StatCounter Analytics

STATCOUNTER
We will enroll your company with your own account with STATCOUNTER and provide all installations required to get this…
$75.00

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Search Engine Index Submission

Search Engine Index Submission

SEOSEINDEXSUBMIT
We will submit your homepage to the top 3 Free CRITICAL Search Engine Indexes. Many search engines, including Google,…
$125.00

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URL Canonicalization

URL Canonicalization

SEOURLCANOICAL
Canonicalization describes how a site can use slightly different URLs for the same page - for example: both http://ww…
$34.95

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IP Canonicalization

IP Canonicalization

SEOIPCANONICAL
Canonicalization describes how a site can use slightly different URLs for the same page - for example: both 123.456.7…
$34.95

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XSS Protection

XSS Protection

SEOXSSPROTECT
Cross-site scripting (XSS) is a type of computer security vulnerability typically found in web applications. XSS enab…
$34.95

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Block LIBWWW-PERL Access

Block LIBWWW-PERL Access

SEOBLOCKLIBWWPERL
Block server access from User-agent Libwww-perl. Botnet scripts that automatically look for vulnerabilities in your s…
$34.95

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Disable Directory Browsing

Disable Directory Browsing

SEODISABLEDIRBROWS
We will check if your server allows directory browsing and disable it if it is currently enabled. If directory browsi…
$34.95

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Disable Server Signature

Disable Server Signature

SEODISABLESERVSIG
A variety of online tools are currently available that display the headers of any website. With the server signature …
$34.95

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HTML Compression

HTML Compression

SEOHTMLCOMPRESSION
HTML should be compressed by your server software as it is sent from your server in order reduce your page size and p…
$34.95

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Page Caching

Page Caching

SEOPAGECACHING
Pages requiring info from a database must first connect to it before sending a page to a visitor's browser. Cache…
$75.00

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Image Caching (Image Expires Tag Markup)

Image Caching (Image Expires Tag Markup)

SEOIMAGECACHING
We will check to see if your page is using an image expires tag and implement the expires tag if it does not exist. T…
$34.95

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Javascript Caching

Javascript Caching

SEOJSCACHING
We will check to see if your page is using a javascript expires tag and implement the expires tag if it does not exis…
$34.95

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CSS Caching

CSS Caching

SEOCSSCACHING
We will check to see if your page is using a CSS expires tag and implement the expires tag if it does not exist. This…
$34.95

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Javascript Minification

Javascript Minification

SEOJSMINIFY
Minification is the process of removing all unnecessary characters from javascript source code without changing its f…
$62.50

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CSS Minification

CSS Minification

SEOCSSMINIFY
Minification is the process of removing all unnecessary characters from style sheet source code without changing its …
$62.50

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Render-Blocking Javascript

Render-Blocking Javascript

SEOJSRENDERBLOCK
Javascript is common on most website pages, but where and how it is loaded can make a big difference in how quickly y…
$62.50

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Misc. Structural Speed Checks

Misc. Structural Speed Checks

SEOMISCSPEED
To Google and other search engines, page load speed is extremely important. There are several items in the structure …
$34.95

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W3C Validation/Compliance Check & Fix (SEO)

W3C Validation/Compliance Check & Fix (SEO)

SEOW3CVALIDATION
We will make your website as close to W3C Compliant as possible. a.k.a. W3C Validation.  Just like any natur…
$250.00

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Rich Snippets (Structured Data Markup / Microdata / schema.org) (SEO)

Rich Snippets (Structured Data Markup / Microdata / schema.org) (SEO)

SEORICHSNIPPETS
Rich Snippets pieces of additional information about the content of a web page which identify the content. Providing …
$325.00

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Acera Technologies provides Custom Web Design including Responsive Websites and eCommerce Storefronts, Web Hosting, Website Maintenance,
Search Engine Optimization (SEO), Social Network Marketing, Graphic Design, and other branding and online marketing services.
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as well as local clients across Northern Michigan including Gaylord, Petoskey, Charlevoix, Cheboygan, Traverse City, Kalkaska, and Alpena.

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