SEO Pack 2

Product Code: SEOPACK2
Only $1,284.50 $749.95
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Take the next step in your SEO campaign. When we have completed the SEO Starter Pack and you are ready to continue with further optimization of your website, this pack is your next step. This pack includes a variety of structural, speed, and security services that will remove several potential blocks in climbing the search engine rankings. Plus it adds critical Search Engine Index submission. 

A HUGE SEO Bundle at a Great Value!

This Pack includes the following:

  • Search Engine Index Submission
  • Server and Security Optimization Bundle
    • URL Canonicalization
    • IP Canonicalization
    • XSS Protection
    • Block LIBWWW-PERL Access
    • Disable Directory Browsing
    • Disable Server Signature 
  • Speed Optimization Bundle
    • HTML Compression
    • Page Caching
    • Image Caching (Image Expires Tag Markup)
    • Javascript Caching
    • CSS Caching
    • Javascript Minification
    • CSS Minification
    • Render-Blocking Javascript
    • Misc. Structural Speed Checks
  • W3C Validation/Compliance Check & Fix
  • Rich Snippets (Structured Data Markup / Microdata / schema.org)

 

Details About the Items in this Bundle

Search Engine Index Submission

We will submit your homepage to the top 3 Free CRITICAL Search Engine Indexes. Many search engines, including Google, use these indexes in determining indexation of website pages.

 

URL Canonicalization

Canonicalization describes how a site can use slightly different URLs for the same page - for example: both http://www.example.com and http://example.com display the same page but do not resolve to the same URL. If this happens, search engines may be unsure as to which URL is the correct one to index. In addition, these two different URLs have the same content. They would be considered to be duplicate content on your website which can hurt your search engine rankings. Duplicate content also splits the value of any inbound links if some links point to one version and some links point to the other. This decreases the relevance and influence of both pages. We will encode your site to resolve each page to only one URL.

 

IP Canonicalization

Canonicalization describes how a site can use slightly different URLs for the same page - for example: both 123.456.789.012 and http://example.com display the same page but do not resolve to the same URL. If this happens, search engines may be unsure as to which URL is the correct one to index. In addition, these two different URLs have the same content. They would be considered to be duplicate content on your website which can hurt your search engine rankings. Duplicate content also splits the value of any inbound links if some links point to one version and some links point to the other. This decreases the relevance and influence of both pages. We will encode your site to resolve each page to only one URL.

NOTE: This works best if your domain has a dedicated IP address rather than a shared IP address.

 

XSS Protection

Cross-site scripting (XSS) is a type of computer security vulnerability typically found in web applications. XSS enables attackers to inject client-side script into webpages viewed by other users. This security fix will block this access and make your site more secure.

 

Block LIBWWW-PERL Access

Block server access from User-agent Libwww-perl. Botnet scripts that automatically look for vulnerabilities in your software are sometimes identified as User-Agent libwww-perl. By blocking access from libwww-perl you can eliminate many simpler attacks. This could also save your bandwidth quota by blocking certain bots or spiders from crawling your website.

This security fix to your site can help to prevent an automated script from defacing your website. Such defacement, which could include the disabling of interactive functions on your site, could damage your credibility and cause you to lose business.

 

Disable Directory Browsing

We will check if your server allows directory browsing and disable it if it is currently enabled. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. If directory browsing is enabled, ANY user can access your web directories/folders which contain all your files. This means any files that are uploaded to your server. Disabling directory browsing is generally a good idea from a security standpoint.

 

Disable Server Signature 

A variety of online tools are currently available that display the headers of any website. With the server signature turned on, it would be very easy for anyone - including hackers - to view the versions of your server software and other critical data. It is always better to reduce the public visibility of any critical data in order to reduce the chance of your website being hacked.

We will check if your server signature is on, and turn it off if it is on (if possible for your hosting server). Turning off your server signature is generally a good idea from a security standpoint.

NOTE: Some servers (i.e.nginx) do not allow this process unless the hosting account for the website is a VPN or Dedicated Server.

 

HTML Compression

HTML should be compressed by your server software as it is sent from your server in order reduce your page size and page loading times - this will help your site retain visitors and increase page views.

 

Page Caching

Pages requiring info from a database must first connect to it before sending a page to a visitor's browser. Cached pages will connect once to the database, then store and deliver a pre-compiled version of the page. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Caching mechanisms also typically compress HTML, further reducing page size and load time.

 

Image Caching (Image Expires Tag Markup)

We will check to see if your page is using an image expires tag and implement the expires tag if it does not exist. This tag specifies a future expiration date for your images. Browsers will see this tag and cache the image in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time that user visits your site and requires the same image.

 

Javascript Caching

We will check to see if your page is using a javascript expires tag and implement the expires tag if it does not exist. This tag specifies a future expiration date for your javascript files. Browsers will see this tag and cache the script in the user's browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time that user visits your site and requires the same script.

 

CSS Caching

We will check to see if your page is using a CSS expires tag and implement the expires tag if it does not exist. This tag specifies a future expiration date for your CSS files. Browsers will see this tag and cache the style sheet in the user's browser until the specified date (so that it does not keep re-fetching the unchanged style sheet from your server). This speeds up your site the next time that user visits your site and requires the same style sheet.

 

Javascript Minification

Minification is the process of removing all unnecessary characters from javascript source code without changing its functionality. These unnecessary characters usually include white space characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code but are not required for it to execute. Removing those characters and compacting files can save many bytes of data and speed up downloading, parsing, and execution time. This may include combining scripts into a single file in order to decrease the number of HTTP requests.

 

CSS Minification

Minification is the process of removing all unnecessary characters from style sheet source code without changing its functionality. These unnecessary characters usually include white space characters, new line characters, comments, and sometimes block delimiters, which are used to add readability to the code but are not required for it to execute. Removing those characters and compacting files can save many bytes of data and speed up downloading, parsing, and execution time. This may include combining style sheets into a single file in order to decrease the number of HTTP requests.

 

Render-Blocking Javascript

Javascript is common on most website pages, but where and how it is loaded can make a big difference in how quickly your page loads. We will test your site and check if any of your javascripts are causing a delay in rendering your page. Where possible without affecting the functionality of the script, we will modify the script to eliminate render blocking.

 

Misc. Structural Speed Checks

To Google and other search engines, page load speed is extremely important. There are several items in the structure of your website that can slow down your website. We will test for each of them. We will fix any necessary items in the first group and report to you any required fixes in the second group.

Test and Fix:

  • Doctype declaration

Test and Report:

  • Flash content
  • Frameset content
  • Nested tables

When we report on any required fixes, we will let you know what it will take to fix any issues. Some may require alternative programming. Others may vary depending on how extensively they are utilized in your site.

 

W3C Validation/Compliance Check & Fix

We will make your website as close to W3C Compliant as possible. a.k.a. W3C Validation. 

Just like any natural language, programming languages like HTML & PHP have their own grammar, vocabulary, and syntax that should be followed to be understandable by the entity (person or device) reading it. Like any text document, files created in a markup language may have errors that fail to follow the rules for that language. Markup Validation checks the syntax of the programming language the page claims to use. Sucessful vaiidation indicates that the page is free of any of these errors.

When your website is W3C Compliant it makes it easier for the search engines to collect data about your website and report it easier. This will add credibility to your website where search engines are concerned, and they will be more likely to keep their data about you up to date.What is W3C? World Wide Web Consortium (W3C) is an international standards organization that develops coding standards for the web.Why is W3C Compliance important?

  1. Compliant pages are SEO-friendly. Search engines can more easily crawl compliant pages, making it more likely that the page will be indexed, and that the content will be understood by the search engine. Compliance also gives you a leg up on the competition.
  2. Validation ensures that the code on the page is consistently readable by visitors and search engine spiders alike. The site will look and function in relatively the same manner across a variety of devices and browsers.
  3. W3C Validation future-proofs the page. When a page is built to specified standards, it is more likely that future web platforms will handle the page as it was designed.
  4. Standardized coding on the page makes the page easier to maintain.

Does my site need to be 100% Compliant? 100% Compliance can be pretty difficult with the variety of coding languages that work together on a website. While browsers and search engines attempt to work around this and usually appear to "work just fine," the closer the page is to 100% valid code, the better since it makes it much easier for the search engine to read your site pages. In other words, WC3 Compliance is for computers and search engines, not necessarily humans.

Includes W3C Compliance check and fix for up to 10 pages. 

 

Rich Snippets (Structured Data Markup / Microdata / schema.org)

Rich Snippets pieces of additional information about the content of a web page which identify the content. Providing search engines with as much information as possible about your page content helps them do their job better. Structured data markup can also improve click-through rates in the search results when displayed in rich snippets since some of the additional information is displayed in the results themselves making it more eye-catching than results without them. This coding has become even more important with the more recent algorithm updates on Google. 

We will add proper code according to schema.org microdata standards to your website pages and content. 

Includes markup for up to 10 pages.

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Acera Technologies provides Custom Web Design including Responsive Websites and eCommerce Storefronts, Web Hosting, Website Maintenance,
Search Engine Optimization (SEO), Social Network Marketing, Graphic Design, and other branding and online marketing services.
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as well as local clients across Northern Michigan including Gaylord, Petoskey, Charlevoix, Cheboygan, Traverse City, Kalkaska, and Alpena.

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